Our Men's Face firming Serum contains palmitoyl tetrapeptide-7, retinol, and tocopherol (Vitamin E). It improves skin firmness and reduces fine lines and wrinkles. The way to apply it is simple: thoroughly clean the skin and dry it first. Apply appropriate amount of this product evenly on the face. Massage gently until fully absorbed. It can also enhance the elasticity of the skin and create a tighter facial outline.